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Title: | EFFECT OF GENERIC DRUGS ON THE BUYING BEHAVIOURAL PATTERN AND BRAND SUSTAINABILITY OF ETHICAL DRUGS IN WESTERN INDIA |
Authors: | BHARDWAJ, PRESHTH |
Keywords: | Ethical Drug Brand Western India Management Studies |
Issue Date: | Jan-2016 |
Publisher: | The Maharaja Sayajirao University of Baroda |
URI: | http://localhost:8080/xmlui/handle/123456789/2955 |
Appears in Collections: | THESES-Management Studies |
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